01
Assess the partnership and rights
We clarify persons, brands, media, territory, duration, exclusivity and existing obligations.
EXPERTISE · SPORTS LAW
Commercially leverage visibility and legally control it.
We advise athletes, clubs, brands and management on sponsorship, advertising, name, image, trade marks and content. Personal, club-related and commercial rights are clearly delineated from one another.
How can we support you?
A sponsorship agreement is being negotiated
Performance, remuneration, exclusivity, activation and term should be aligned.
What we do for you
Clearly defined services.
Sponsorship agreements
We structure performance, remuneration, exclusivity, conduct, activation and termination.
Image, name & personality rights
We regulate media, territory, duration, approvals and commercial use.
Club & association rights
We delineate personal rights from team, league and competition rights.
Trade marks & content
We advise on trade marks, social media, campaigns, production and further use.
Protection & enforcement
We act in cases of unauthorised use, breach of contract or reputational risk.
REACH REQUIRES PRECISE RIGHTS
A partnership is balanced only if performance and use are equally clear.
Visibility, exclusivity and content can be more valuable than individual campaign payments. We make reach and limits understandable and take account of existing club, agency and brand agreements.
How we work
02
Structure performance and conflicts
We prioritise remuneration, activation, approvals, use and termination.
03
Draft the agreement or protect rights
We negotiate terms or enforce claims in the event of infringements.
Considered in context
Image and personality rights
General media and personality rights form the legal basis.
Trade mark law
Personal and club brands require protection and clear licensing.
Player and athlete contracts
Club contracts may restrict personal advertising and media rights.
Personally responsible
The right expertise. The right point of contact.
Sports lawSponsorshipPersonality rightsTrade mark law
Knowledge & tools
Current articles, updates and tools on the topic.
Image RightsExclusivitySocial MediaSponsorTrade mark
FAQ
Frequently asked questions
Your contact
Nicola Zehnder
Attorney at law | FIFA Football Agent
Is a sponsorship or commercial use pending?
We structure performance, rights and exclusivity and create clear parameters for the collaboration.