01
Assess use and context
We clarify the person, content, platform, reach, purpose and existing agreements.
EXPERTISE · TECHNOLOGY, INTELLECTUAL PROPERTY & MEDIA
Use visibility without losing control over your own person.
We advise public figures, athletes, companies and media on the use of names, images, voices and personal information. Consent, scope, exclusivity, publication and protection are clearly regulated.
How can we support you?
A name or image is to be used commercially
Media, territory, duration, approvals and remuneration must be clearly agreed.
What we do for you
Clearly defined services.
Consent & usage agreement
We regulate the person, content, media, territory, duration, exclusivity and remuneration.
Campaign & media review
We review planned use, context, statements and required approvals.
Sponsorship & personality
We coordinate personal rights with brand, club and partner agreements.
Online & social media
We advise on platforms, reuse, content, comments and deletion.
Protection & enforcement
We secure evidence and demand rectification, deletion, injunctive relief or further claims.
VISIBILITY NEEDS BOUNDARIES
Consent to an image is not consent to every use.
Context, medium, duration and commercial effect change the meaning of a publication. We define the agreed scope precisely and respond to any overstepping with a view to protection and public impact.
How we work
02
Determine rights and urgency
We review consent, boundaries, conflicts and possible avenues for protection.
03
Approve, negotiate or protect
We draft agreements or enforce deletion, injunctive relief and further claims.
Considered in context
Personality rights
General protection of privacy, reputation and personal integrity complements the media perspective.
Sponsorship & image rights
In sport, personal and commercial rights are often bundled contractually.
Copyright
Photographs and audiovisual content may also involve authors’ rights.
Personally responsible
The right expertise. The right point of contact.
Personality rightsMedia lawSports lawContract law
Knowledge & tools
Current articles, updates and tools on the topic.
Image rightsNameConsentSocial MediaReputation
FAQ
Frequently asked questions
Your contact
Rolf Müller
Partner | Attorney at law
Is use of your personality or a publication imminent?
We clarify scope, rights and boundaries and protect your position in the event of unauthorised use.