01
Understand signs and markets
We record the trade mark, offering, countries, timetable and existing rights.
EXPERTISE · TECHNOLOGY, INTELLECTUAL PROPERTY & MEDIA
Protecting the names and signs that represent your business.
We advise companies, creative professionals, athletes and public figures on the selection, protection, use and enforcement of trade marks. Strategy, classes, markets and existing rights are considered together at an early stage.
How can we support you?
A new trade mark is to be launched
Availability, protectability, classes and target markets should be examined before launch.
What we do for you
Clearly defined services.
Trade mark strategy
We structure signs, goods and services, countries and priorities.
Search & application
We coordinate availability checks and national or international protection steps.
Portfolio & renewal
We assist with structure, use, deadlines and maintenance of the trade mark portfolio.
Licence & coexistence
We draft usage rights, quality control, remuneration and delineation.
Opposition & enforcement
We represent clients in collisions, oppositions, infringements and appropriate protective measures.
PROTECTION BEGINS BEFORE LAUNCH
A strong trade mark needs more than a creative idea.
Name, sign, classes and target markets must fit together. Anyone who examines protection only after investing in product and communication risks costly changes. We combine trade mark strategy with actual use.
How we work
02
Determine the protection route
We prioritise searches, classes, applications and potential conflicts.
03
Apply, use and defend
We coordinate protection, contracts, monitoring and enforcement.
Considered in context
Design Law
Product design can be protected additionally or alternatively as a design.
Competition Law
Imitation and market presence may also be relevant without or alongside trade mark protection.
Sponsorship & Image Rights
Personal brands and commercial use frequently overlap.
Personally responsible
The right expertise. The right point of contact.
Trade Mark LawIntellectual Property LawCompetition LawInternational
Knowledge & tools
Current articles, updates and tools on the topic.
Trade Mark ApplicationSearchOppositionLicencePortfolio
FAQ
Frequently asked questions
Your contact
Rolf Müller
Partner | Attorney at law
Is a trade mark to be launched, licensed or protected?
We structure signs, markets and the protection route and provide support from search through to enforcement.