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ChecklistSports law

Sponsoring and image rights: contract checklist

What sponsoring contracts and image-rights agreements should cover: services, rights, term and control.

Format

PDF · 6 pages

Last updated

March 2026

Version

1.0

Access

Directly available

Legal reference

Switzerland / International

Responsible

Müller Paparis, sports law practice

Zweck

This checklist supports athletes, clubs, agencies and sponsors in reviewing and negotiating sponsorship contracts and image-rights agreements.

Enthalten
  • Subject and scope of the sponsoring
  • Consideration and settlement terms
  • Scope of image rights: channels, formats, duration
  • Exclusivity and protection against competition
  • Conduct clauses and image protection
  • Termination and consequences
  • Applicable law
Not included
  • Tax assessment
  • Individual contract drafting
  • FIFA or CAS-specific requirements
Zielgruppe

Sport

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